Brief History of Infiniti

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Infiniti Logo
Infiniti is the Luxury line of the Japanese auto company Nissan. It was founded in 1989 with its present head quarters in Tokyo Japan. It mainly serves the US and other markets as its cars are not sold in Japan so it doesn’t form a competition for its parent company. Most Infiniti brands are based on a Nissan platform, except for the Fx series.

Infiniti’s design and performance cravings have earned it reference as ‘Japanese BMW’. Rumor has it that in 2001 after a series of poor sales, Infiniti executives swore never to take their eyes off BMW for design inspiration.


Understanding Infiniti’s naming system

Infiniti uses an alphabet followed by two letters in naming its cars. The alphabet indicates the class of the car while the two letters show the engine capacity. These are sometimes followed by a small letter x, s, or h to indicate all-wheels drive, sports tuned and hybrid cars respectively. E.g. Infiniti ‘G35s’. Common Infiniti models include the M35, G45, Fx50.

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