Ford Motors
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Ford Motors is known for introducing what is today known as
the Assembly Line. And it is known for its dominance in the SUV and pick-up
truck segment which includes the Ford Explorer and F150 truck. Ford also
produsces the well known Lincoln cars.
The SUV segment in which ford is a major player is always
hardly hit whenever there is a fuel crisis as users will start going for smaller
and fuel efficient cars. This made ford motors to stop production of some of
its unprofitable and inefficient models and also concentrate on its flexifuel vehicles which can run on pure gasoline and a combination of gasoline and
ethanol.
- · Initiator of the Assembly Line
- · Second largest auto company in the US and the fourth largest in the world
- · Posted the highest annual loss of $12.7billion in company history in 2006
- · Maker of the first hybrid electric SUV
- · Maker of the first E85 flexifuel vehicle in European market, the Focus flexifuel.
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