WHY NIGERIANS ARE AFRAID TO BUY SOME CAR BRANDS
car showroom (courtesy 123rf.com) What informs an average Nigerian’s choice of what brand of car to buy is 'popular street opinion' which usually originates from Mechanic workshops. This is a wise choice for such decision making. But to understand the effect this decision is having on the Nigerian automobile market, you need to know what an average Nigerian Mechanic is made of. In advanced Countries (at least in 'who got what first') like Europe, Canada and the US where there are training centers like the Automotive training center Surrey , Jaguar Land Rover centers and other apprenticeship centers that are owned or supported by the brands they represent, technical information on new technologies can be handed down to apprentists by the very companies that introduced them. The situation in Nigerian is quite different. I refer to what we have as ‘inherited Technical skills’. This is a situation where an apprentice serves a master for a period of time, during wh...