The Effect of Brand Name: Pontiac Vibe and Toyota Matrix

We love Toyota, we love Honda. But if its something else like a Pontiac or Subaru or even Opel, we say its a no go area around here (Nigeria). That's the power in a name.
pontiac vibe
Pontiac Vibe
toyota matrix
Toyota Matrix
The Pontiac Vibe and the Toyota Matrix are basically the same car made by the same person, and I can say for 'the same persons' at different times.
Something that shows how much we love 'anything' Toyota is how fast we around here accepted the Pontiac Vibe as soon as we saw the Toyota Matrix and were convinced its the same car. The vibe was a car you could hardly sell in Nigeria about 10 year ago (2002-2005), not for any other reason, but because its neither a Toyota nor a Honda. Maybe it would have been a little more successful then if it was a Mercedes or a VW. But Pontiac? 'whats that?
Then came the Matrix, an identical twin to the Vibe. You can't but notice the resemblance. People couldn't but ask if there were cousins. As soon as they were convinced they are not just cousins but sisters, the demand for the Pontiac Vibe shot up. More because it was relatively cheaper than the Toyota Matrix then in the second hand market (don't forget, Toyota cars are over priced here). Now we see almost as many Vibes as the Matrix.
Both cars were made about the same time, but the Vibe seem to have made it to the Africa market before the Matrix. I guess its because Toyota wouldn't want the Matrix to compete with its Corolla model here.
So, the recent success of the Vibe can be attributed to her relationship with the Matrix.
If Toyota makes a Tundra, we'll buy. If a Toyota badge can be slammed on any Mercedes model, I bet it will sell more here. That's how much we love our Toyota.
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